Mar 11, 2019
On the show we’ve discussed wine, weed, all kinds of meats,
seafood, breads, vegetables, sweets, coffee, savories and nearly
everything else on the table. But, what brings it all
together better than anything else? What not only pairs with all,
but enhances each with every gulp - well, it's beer!
On episode 66 of Sourcing Matters we jump into the evolving world of craft beer. Rob Burns, President and co-founder of Night Shift brewery joins us to discuss a journey into differentiated beer focused on craft and quality. Hey, I think you should listen as this is my beer of choice.
Spawned in the birthplace of agriculture, society and culture - this original fermented brew was first stumbled upon back in the 5th millennium BC. Since, that process of mixing four simple ingredients - water, malt, hops and yeast - has been keeping gut health balanced, our drinking water clean, and smiles on our faces all over the world. As I get older, that keeping gut balanced means not just a healthy microflora, but keeping our beer guts in check, and not hanging over the belt!
The world of beer is changing quickly as consumers interests evolve. According to the Brewers Association, in 2017, craft brewer sales accounted for 12.7 percent of the U.S. beer market by volume. In 2007, craft brewer sales accounted for a mere 3.8 percent of the U.S. beer market. During our 40 minute conversation we explore how beer has paved a path for differentiating more food categories. After all, it's the same consumer buying this craft beer as we seek to connect with for food produced using elevated production standards. Joining the conversation as cohost is Jay Vilar - the founder, and a Practitioner at ‘Nourish’ - a bespoke consulting company with a mission to educate, teach, and train people on the benefits of using food to heal your body and optimize your health.
Join in on our exciting and engaging conversation on something near and dear to most of us all. Cheers!