Mar 11, 2019
On the show we’ve discussed wine, weed, all kinds of meats,
seafood, breads, vegetables, sweets, coffee, savories and nearly
everything else on the table. But, what brings it all
together better than anything else? What not only pairs with all,
but enhances each with every gulp - well, it's beer!
On episode 66 of Sourcing Matters we jump into the evolving world
of craft beer. Rob Burns, President and co-founder of Night
Shift brewery joins us to discuss a journey into differentiated
beer focused on craft and quality. Hey, I think you should
listen as this is my beer of choice.
Spawned in the birthplace of agriculture, society and culture -
this original fermented brew was first stumbled upon back in the
5th millennium BC. Since, that process of mixing four simple
ingredients - water, malt, hops and yeast - has been keeping gut
health balanced, our drinking water clean, and smiles on our faces
all over the world. As I get older, that keeping gut balanced
means not just a healthy microflora, but keeping our beer guts in
check, and not hanging over the belt!
The world of beer is changing quickly as consumers interests
evolve. According to the Brewers Association, in 2017, craft
brewer sales accounted for 12.7 percent of the U.S. beer market by
volume. In 2007, craft brewer sales accounted for a mere 3.8
percent of the U.S. beer market. During our 40 minute
conversation we explore how beer has paved a path for
differentiating more food categories. After all, it's the same
consumer buying this craft beer as we seek to connect with for food
produced using elevated production standards. Joining the
conversation as cohost is Jay Vilar - the founder, and a
Practitioner at ‘Nourish’ - a bespoke consulting company with a
mission to educate, teach, and train people on the benefits of
using food to heal your body and optimize your
health.
Join in on our exciting and engaging conversation on something near
and dear to most of us all. Cheers!